Meet Soohyang Kim, whose skin-baring, overtly feminine style defines her. “I always wear dresses, even if I’m alone,” she says. “I’m never wearing T-shirts or pants at home.” vogueworld
For Kim, fragrances are more interdisciplinary than they seem. On her website, she compares their creation and curation to art forms like music and fashion: “Like an outfit that fits perfectly, or a moving piece of music, a sensitively chosen fragrance carries a special meaning.” This isn’t just a convenient analogy; before she started her candle business, Kim pursued a career in music, working as a planner and designer at a local record company.
Growing up in Gwangju, a city in the southwest, Kim felt uninspired by the small-mindedness she encountered each day. Friends and neighbors always pointed out her unusual manner of dress. “—I would hear that word all the time,” she says.
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