The San Francisco company is bringing its vast array of bras, loungewear to four stores in California this year.
A:
Co-founder and CEO, Heidi Zak of the San Francisco lingerie retailer, ThirdLove. The company has opened its first West Coast brick-and-mortar store at Fashion Island. The company made a name for itself online, fitting all kinds of body types into 78 different bra sizes. The store had its Grand Opening today on Friday February 11, 2022 in Newport Beach. California is our number one state , and that probably doesn’t come as a surprise. San Francisco and LA are two of our strongest markets.
We could either say we don’t play there or yes, we’ll play there because there’s opportunity. With our category, there are some women who might not ever feel comfortable making that first purchase online, because they need to make sure it fits.When we started the company, our goal was to create a better T-shirt bra, which is our 24/7 bra, our number-one seller. I think we’ve sold 3 million of those bras or more.
ThirdLove, a San Francisco-based lingerie company that launched in 2013 as an online-only brand, has opened its first brick-and-mortar store at Fashion Island in Newport Beach. The line of bras known for its half-cup size has expanded to loungewear, wireless bras and activewear. CEO Heidi Zak says the company will open three more stores this year in California.
ThirdLove, a San Francisco-based lingerie company that launched in 2013 as an online-only brand, has opened its first brick-and-mortar store at Fashion Island in Newport Beach. The line of bras known for its half-cup size has expanded to loungewear, wireless bras and activewear. CEO Heidi Zak says the company will open three more stores this year in California.
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