Here’s why the music industry should be looking more closely at Fortnite and Epic Games
, and who has over two million followers on Instagram. COVID lockdown has made all of our lives more virtual: could Epic Games, with the support of 40% stakeholder, Tencent, be about to take things to the next level?
Or earlier. Because what happens, for example, when Tencent pulls together the technical might of Epic Games with the hit-laden publishing catalog of Universal Music Group, all within thecosmos? Virtual popstars with a ready-made, rights-cleared, audience-tested smorgasbord of classic tunes, no? Sorry; I got caught up in my own conspiracy there for a second. I blame this recurring fever dream, where a pre-recorded giant facsimile of a famous rapper being blasted into space entertains nearly 28 million people — people who are all standing, willingly, in a virtualIn the wake of the Marshmello concert in: “We can go a lot further with the creation tools built into games.
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