“The Farewell” has flopped in China with a dismal $261,000 opening weekend gross, and a cumulative of $580,000 so far, once again proving the difficulty of creating content that resonates equally o…
he was “really surprised” at the outcome. “I was almost assuming that they wouldn’t even see this as a foreign film. Really, there’s only two Americans cast in the entire thing.” In a country where kids are often raised by their grandparents, he expected it to “hit home a lot more than anywhere else.”
“It was very, very difficult to prove to the cinemas that there are people who want to watch it. Without that, even people who want to watch the film won’t be able to find a screening nearby,” Zheng said. “We were quite conservative about how it would do in China, but we did think with [, the title got a bit lost in the shuffle.
From a content perspective, local audiences seem to have deemed “The Farewell” too Chinese to be accepted as a bearer of its American values, and yet too American to be accepted as genuinely Chinese. Many online reviews from viewers have gushed over how recognizable many of the characters and family dynamics felt to them, saying it made them cry or even decide to go home early for Chinese New Year. “I felt like I was at my own family’s gathering or wedding or tomb-sweeping. This film is too real,” one Douban commenter wrote.
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