Why Take-Two wants to pay nearly $13 billion for the maker of FarmVille

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Why Take-Two wants to pay nearly $13 billion for the maker of FarmVille
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It seems likely we’ll see a free-to-play mobile GTA someday.

, and the rest of its titles, and you can start to see why Take-Two decided to pay as much as it did for theabout turning Take-Two games into mobile hits. Take-Two highlighted how its “expertise in console/PC can be applied to Zynga’s cross-play ambitions;” Zynga is set to put its toe into console gaming with. Take-Two plans to use Zynga’s Chartboost ad platform to “acquire new users more efficiently and optimize mobile ad inventory.

” And yes, there may be something with NFTs in the future — Gibeau said during Monday’s investor call that “the idea that players will play-to-earn or play-to-own is a very compelling idea that we think will have legs as the industry develops,”But it seems likely that the biggest shift following the acquisition is that Take-Two will start expanding its most important franchises into the lucrative world of free mobile games.

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