The Super Mario Bros. Movie debuted to mixed reviews and a Rotten score in Rotten Tomatoes, but set box office records anyway. Here's why.
The Super Mario Bros. Movie is a massive box office hit, setting the record for the highest opening weekend box office for any animated movie in history, despite mixed reviews and a "Rotten" score in Rotten Tomatoes. The fabled "video game movie curse" has plagued video game adaptations for years, going all the way back to the original 1993 live-action Super Mario Bros.
Even for people who don't play video games, Mario is as big as Nintendo itself, and for a time could have been seen as nearly synonymous with video games like Xerox was to photocopy machines or Kleenex to facial tissues. As such, even with bad reviews, the brand iconography and name recognition were more than enough to propel The Super Mario Bros. Movie to an exceptional opening weekend box office.
Since audiences love The Super Mario Bros. Movie, its box office success will likely continue past its smash hit opening weekend thanks to good word of mouth. The strong audience response isn't only visible in Rotten Tomatoes, but The Super Mario Bros. Movie also earned an "A" Cinemascore, measured by on-site post-screening surveys which have long been used to measure audience sentiment.
Minions: The Rise of Gru and Puss in Boots: The Last Wish were both big animated hits in 2022, but so far 2023 has been mostly lacking for any new animated offerings before The Super Mario Bros. Movie. Fortunately, a number of other highly anticipated theatrical animated films are coming later this year including Pixar's Elemental, Spider-Man: Across the Spider-Verse, Teenage Mutant Ninja Turtles: Mutant Mayhem, and Trolls 3.
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