Amid a dearth of fresh content during the Hollywood strikes, consumers are rediscovering older series and movies to keep themselves entertained.
Sometimes titles can gain popularity if there are events that spur interest in certain celebrities, such as Ferrera, who starred in the summer blockbuster “Aaron Korsh, creator of “Suits,” credits the popularity boost to interest in Markle , Netflix’s skill at pushing a show and a “Suits” scene that went viral on social media. The scene, in which a hot-shot lawyer takes a chance on a down-on-his-luck young man, has made the rounds on TikTok.
“[The show] has an inherent optimism to it, and I think that’s a real part of what people respond to,” Korsh said. “Suits” has been available on Peacock since July 2020, but demand for the show significantly picked up after it came to Netflix on June 17, according to Parrot Analytics, a data firm that tracks interest in content by search traffic, social media mentions and other metrics. Netflix has more than 238 million users compared to Peacock’s 24 million paid subscribers in the second quarter, meaning more people suddenly had an opportunity to see it.
“It would be better if we got paid more money when our viewership numbers went up,” Korsh said. “I don’t know if that means we’re going to achieve it retroactively, but I do think it is reasonable and achievable to expect residuals to go up, commensurate with increased views.”Parrot Analytics analyst Wade Payson-Denney said he thinks “Suits” would have been popular on Netflix even without the strikes.
Part of the appeal of long-running series like “Suits” is that they allow viewers to become invested in the characters and story over time but don’t require fans to obsessively watch every move on the screen. The enduring CBS procedural “Criminal Minds” and the sitcom “Young Sheldon” are among the shows people watch after viewing “Suits,” the analyst added.
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