Customers discover new products without having to pay for full-sized items and entrepreneurs find new clients without having to spend tons on marketing
Courting new shoppers can be a hit or miss proposition for many entrepreneurs, especially when they have limited marketing dollars.
Since doing two sampling campaigns with Little Life Box, Everett has grown her online followers to 500 from less than 50. Curated sample boxes are an ideal opportunity for customers to discover new healthy alternatives without having to pay for full-sized products at a health store. It’s just as important to businesses as our subscribers, because they can reach potential customers for a fraction of the cost of other marketing channels
Chaters points out that subscription services have become second nature in a world where pay-per-month streaming services are the norm. Pinki Gosal and Monal Patel, co-founders of Vasanti Cosmetics in Markham, Ont., say that hands-on experience has played a big part in marketing their Brighten Up! Exfoliator in the U.S.
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