How can it be that so many environmental non-profits still pay so little attention — and spend so little money —towards promoting meatless diets?
Share to twitterHave you ever been to a supposedly sustainable non-profit event and got served meat? I have. I’ve been handed everything from from sizzling steaks to soggy-looking salmon as the guests and speakers deliberated the many challenges of our struggle against global warming.
The answer, to put it simply, is that even among people who understand the science, meat remains a strong taboo. And the science is strong. When in 2006, the Food and Agriculture Organization of the United Nations released its seminal report, 'it seemed that the connection between factory farmed animal protein consumption and global warming would become a top priority. The report showed that the livestock sector is responsible for 18 percent of greenhouse gas emissions.
This apparent lack of concern is made more frustrating by evidence that people do at least know that meat is a problem. In 2014, scientists from University of Wisconsin-Milwaukee and Johns Hopkins Bloomberg School of Public Health publishedof 34 environmental NGOs based in the U.S., Canada, and Sweden.
The thing is, meat consumption is simply not like any other cause environmental non-profits may be working on. Talking about meat is like opening a Pandora-box. It’s complicated and controversial. Emotions will be involved. To get at the root of this problem, we need to take a look at our history. As Marta Zaraska explores in her book
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