As the annual January food trend Veganuary begins, some advocates say plant-based foods are growing in popularity as Canadians are increasingly looking for options to incorporate greater variety into their diet.
Growing up in Sault Ste. Marie, Ont. with a father working as a butcher, Toni Vernelli loved eating meat. But it wasn't long before she noticed that the food she was eating was coming from the farm animals she loved. When Vernelli was 18, she made the switch to veganism.
Previously, promoting a plant-based diet was awareness-based, promoting cold-turkey vegetarianism or veganism.The challenge started in 2014 in the U.K. and when Veganuary co-founders Jane Land and Matthew Glover decide to create the pledge to go vegan. In general, there are three main motivations for signing up for Veganuary, said Vernelli: animal protection, health benefits and environmental concerns.Four years ago while on a business trip to the U.K., Rob Felix took notice of the Veganuary campaign in a number of British shops such as Tesco.
"Plant-based foods are growing in popularity as Canadians are increasingly looking for options to incorporate greater variety into their diets," said Minister of Agriculture and Agri-Food Marie-Claude Bibeau in a news release at the time. Upon signing up, Veganuary pledges will also gain access to a private Facebook group for support from other participants and will receive daily emailed recipes and nutritional tips.
To brave the cold winter weather, Fontaine said that stews and stir fry are easy meals that can be packed with protein.
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