Why shoppers are turning to Buy Nothing groups instead of stores: People ‘don’t want to … buy another piece of plastic crap’
You need something: a blow-up mattress for the houseguests headed your way, poster board for the school project your kid just announced she has due tomorrow, some extra serving platters for your next dinner party. You can head to the store. You can try Amazon Prime. Or you can ... buy nothing.
Those on the hunt for a specific item, meanwhile, can post a request, with members digging through their closets, garages and junk drawers to see if they can fulfill the need. And thus, one person’s trash becomes another’s treasure. “The best way to shift behavior is to make it really fun and to give something that people want and don’t have, and in our case, what a lot of people lack is connection, they lack a feeling of being somebody meaningful in their local community,” says Rockefeller. “They don’t know how to connect and build relationships, basically. A lot of people feel lonely and try to fill that loneliness up with stuff, and it’s much better to actually meet that need for human connection.
“I would say that there’s definitely been more of an awakening,” says Clark. “Originally we noticed that people were joining because there’s lots of buy/sell/trade groups online, and this was sort of a permutation of that ... But then what started to catch on, and I think this is what catches on by word of mouth, is that people are talking about how they want to take individual steps to address climate change.
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