Presidential candidates are running a ton of Facebook ads about animal cruelty, and there's a strategic reason for that
Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Animal rights is a little-discussed issue on the 2020 campaign trail, but candidates' Facebook ads tell a different story.
Donald Trump and Mike Bloomberg, two of the biggest spenders on Facebook ads, have run a slew of campaigns featuring heart-wrenching photos of battered animals. The strategy reflects an effort to connect with the robust community of animal rights enthusiasts on Facebook. Candidates' ads usually call for people to sign a petition to end animal abuse, thereby handing over their name and contact information to the campaigns.
The slew of animal ads originating from the Trump campaign was first reported by The Guardian's Julia Carrie Wong as part of
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