Planters just killed off Mr. Peanut — but you’ll have to wait until the Super Bowl for his funeral.
after sparking criticism, including from the American Foundation for Suicide Prevention.
"You have to strike the perfect tone on this, or you really could end up with a problem," he said. "So we definitely considered that. We're very happy with the response we're getting. We feel like we nailed the tone."Mr. Peanut's social channels have been renamed with "The Estate of Mr. Peanut" with a graphic of a crying monocle, and his Twitter account asked users to "pay respects" with the hashtag, #RIPeanut.
Part of the buzz, Pierantozzi said, stems from the fact that Planters has built up Mr. Peanut so much, along with his "Nutmobile."
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