People who laughed at him for his HD music obsession should learn from his Neil Young Archives project
who believe the music streaming business must now innovate on Spotify’s one-size-fits-all, 50 million-tracks-for-everyone model, if it’s to achieve optimum revenues in the future.
Granted, not the same percentage of those who actively visit NeilYoungArchives.com. But if just 1% of Young’s 5 million monthly Spotify listeners could be upsold to pay $2 extra each month, it would generate another $1.2 million annually — money that the industry is currently leaving on the table. A few artist subscription app platforms have launched — and a few have failed — in the past, although the likes of continue to ply their trade and win business. If anything, Neil Young’s quiet success with his Archive suggests there could be a lucrative future in artist-focused premium upsells on streaming services. It also suggests that Young may soon deserve reappraisal as a visionary of the modern music business.
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