Here's why the Italian-American chain is seeing an influx of satisfied customers recently.
Bowl promotion in October 2022 that allowed customers to order as much food as they could consume for a fixed price.
Looking forward in 2023, Darden plans to continue keeping prices below inflation at its brands, though Cardenas noted that costs have the potential to veer above or below inflation levels during any 12-month period. But even with inflation stretching their wallets, customers are not willing to completely sacrifice eating out, Cardenas said. When they do go to a restaurant, they're seeking great value and consistent experiences, and Darden wants to meet that need.
"Now there is a tension between what people want and what they can afford," Cardenas said."Consumers continue to seek value, which is not about low prices. Consumers are making spending trade-offs. And food-away-from-home is one of the most difficult expenses to give up, because going out to a restaurant is still an affordable luxury for them."
Customers may have even more reasons to visit a Darden restaurant moving forward, since the company intends to dial down the price hikes it has implemented."Peak pricing for us on an annual basis is behind us," Vennam said."Unless something dramatically changes, we see pricing coming down."Zoe Strozewski is a News Writer for Eat This, Not That! A Chicago native who now lives in New Jersey, she graduated from Kean University in 2020 with a bachelor’s degree in journalism.
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