It's not just hype, trust us.
consistently stay high on people's wish lists for ingredients known to make a noticeable difference in their skin, there's always room at the top. Plenty of antioxidants and exfoliators find themselves the subject of a lot of beauty buzz — but none quite so much in the last few years as. The versatile ingredient has become one of the biggest selling points of countless skin-care products, rivaling some of its longer-praised counterparts.
But none of this is news to experts. Interestingly, the noticeably heightened curiosity about and demand for niacinamide in skin care doesn't seem to be due to any particularly new scientific research. Seattle-based board-certified dermatologistsays the most recent studies she's seen on niacinamide — which she calls a great, low-hassle, universal ingredient — were published between 2005 and 2012.
However, from what these experts — both on social media and the ones we've spoken to — are saying, niacinamide is way more than just a flash-in-the-pan fad. It's earning a lasting designation as one of the most respected and in-demand ingredients in skin care.
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