Why Netflix doesn't want you to go ad-free: Advertising expert

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Why Netflix doesn't want you to go ad-free: Advertising expert
Mark DouglasSeana Smith
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Netflix (NFLX) stock is trading higher after the company’s third quarter earnings beat showed momentum in its ad-supported offerings. MNTN CEO Mark Douglas...

“The move towards ad-supported customers is doing something very interesting Netflix . It's essentially making it a growth stock and a value stock at the same time. The reason I say that is they're adding ad-supported customers at a significantly faster rate than they're monetizing them. So that's creating a big revenue backlog that they'll tap into in maybe two to three years,” Douglas says., which boosted subscriber growth.

And when they do that, um essentially, I think that Netflix will become the first trillion dollars media stock.We talk about the dominance already now that they're even separating themselves further with this ad platform and their plans there.How much more of a leverage does this give Netflix in terms of some of those contracts in terms of engagement and then ultimately consumer growth?They're also the best at at stream of kind of internationally.

So if the advertiser is gonna pay for Netflix's growth, do they secretly not want us paying for the ad free tier moving forward?I've been trying to ask the sports people around me, like, can we have a football game without ads?Yeah, I mean, that's a little secret in media is that the, the, the, the advertising media companies want like ads, they, they, they make so much more money.

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