This ability of music to conjure up vivid memories is a phenomenon well known to brain researchers. It can trigger vivid memories from years past and provoke strong emotions from those earlier experiences.
memory, which is a conscious recollection and is what your brain uses to remember — for example, the items on your shopping list.
To grasp the concept, he says, think of memories as little balloons floating in different areas of the brain. He adds, “we don’t just hear a song once. There are lots of opportunities to encode that memory. Deeply encoded music can unlock these ‘flashbulb’ memories. We can remember more vivid details about events in the past when we are exposed to music.” Research has shown that effect is more so than with familiar faces or other stimuli.specifically on this. In one small study, 30 participants listened to 15-second excerpts from music that was popular when they were younger — ages 15 to 30.
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