Why MSCHF, the viral company behind the trollish 'collab' t-shirt and Holy Water shoes, says a legal fight with Nike or Supreme would be a boon for business
When pushed further for an explanation on the company that has already closed two rounds of funding from investors for a collective, Whaley went a little deeper, likening his less than 20 person team to artists that "hijack" all formats to tell stories and offer a unique — sometimes warped — point of view.
"Everyone kind of comes at it at a different lens," Whaley said of the way the brand's products are received among the masses. "They create their own take on it and then they go and they discuss that with other people." "It just creates more symbolism for the symbol that we're creating," Whaley explained. "It adds another dimension of meaning behind it."
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Inside the path to Dun & Bradstreet's $1.7 billion IPO - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Inside Montenegro's Aman Sveti Stefan, where the rich vacation - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
San Francisco cracks down on archdiocese for violating coronavirus rulesChurch officials have agreed to stop celebrating public Mass indoors and to restrict outdoor services after the city attorney sent a cease-and-desist letter.
Read more »
Meet Colin Huang, the billionaire founder of China's Pinduoduo - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
AUDIO: Sources allege clip reveals CrossFit founder Greg Glassman threatening woman - Business InsiderA CrossFit employee who had a relationship with former CEO Greg Glassman says she has audio of him threatening her in a hotel room and saying: 'It's enough for me to slit your f-----g throat'
Read more »
How one UK founder successfully landed investment from the Future Fund - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »