'The Last Dance' is a ratings smash for ESPN. It's also creating an onslaught of Michael Jordan memes.
Michael Jordan is just as prominent as a meme as he is a basketball icon.
"'The Last Dance' is kind of a perfect meme artifact. Its target audience is incredibly internet literate and especially meme literate, because sports fans are all about inside jokes," said Matt Schimkowitz, senior editor at the website."Now you have eight or 10 episodes of internet fodder that everyone is talking about at the same time."
An average of 5.8 million viewers tuned in for each of the first six episodes , making"The Last Dance" ESPN's most viewed documentary series,. The 10-part series has become a hit among sports fans and newcomers alike. Arguably, the most popular meme to come out of"The Last Dance" so far is"Laughing Jordan," a juxtaposition from the iconic"Crying Jordan" meme.
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