Despite some negative comments online, marketing experts Lululemon might score both sales and brand awareness from their Olympic association.
Canadian clothing giant Lululemon has unveiled its Team Canada designs for the 2024 Olympics in Paris on Tuesday, giving Canadians a glimpse of what the country’s Olympians and Paralympians will be wearing at the opening and closing ceremonies – Apr 16, 2024Team Canada ’s Olympic uniform may have generated backlash from people complaining some pieces look like they’ve been blood-splattered or resemble uncooked bacon, but marketing experts say creatorInstead, they see the Vancouver-based brand...
“I was in two Lululemon stores in downtown Toronto and they were packed with shoppers. The Olympic section was very busy and many customers were lined up to purchase the red gear.” For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen.
She said she skimmed social media and found positive and negative comments on uniforms worn by the Australians, British and French. At the Tokyo Games, there were even complaints about a streetwear-inspired and graffiti-covered denim jacket then-uniform provider Hudson’s Bay had released.McNeish likened negative chatter about uniforms to talk about the weather.
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