That one Regal Cinemas pre-movie ad is a special kind of awful, especially in the pantheon of in-theater promos
The Big Picture When you go to see a film at a major movie theater chain, you expect to see a few comforting fixtures. The popcorn machine at the concession stand will always be bubbling with fresh popcorn, for instance, or that one Terminator: Salvation arcade game will be flashing its lights in the corner of the lobby, beckoning somebody to give it a spin. Then there are the fixtures you get when you're seated for the feature presentation.
Great Movie Lines Live Here! runs one minute in length and begins with two moviegoers walking through the front doors of a Regal Cinema, with one-half of the duo announcing "This is where it's all happening." Her companion then proclaims "this place is nicer than my apartment!" before doing an impression of Eddie Murphy's laugh. This sets the stage for all the dialogue in this promo: all movie quotes, all the time.
As the ad progresses, it becomes clearer and clearer that one of the many problems with this promo is how nobody in it seems to act like a human being. This commercial so badly wants everyone in it to come off as naturalistic and organically chummy as a way to show off Regal Cinemas as being a great social hotspot.
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