With the film's opening weekend box office expected to exceed $93 million, shoppers, brands and celebrities want in on all things Barbie.
’s cofounder Ruth Handler debuted the 11.5-inch “Barbara Millicent Roberts,” fashion has been nearly synonymous with the doll. A 100-person team of designers, makeup artists and other specialists are needed to create a Barbie doll and her fashion.
Lizzo, whose music is featured in the Barbie soundtrack, has tapped into Barbiecore with her Yitty brand.Boohoo is serving up ways to Barbie-fy wardrobes, Barbiecore also has seeped into other industries, including beverages like Swoon Having spoken publicly about Barbie’s negative effect on girls’ body image, Kilbourne suspects Gerwig is “very hip to that” and will play up Barbie in her many career manifestations rather than as a sex symbol.
A shocking pink 1951 cape from last year’s “Shocking! The Surreal World of Elsa Schiaparelli” exhibition at the Musée des Arts Décoratifs in Paris.Love it or hate it, pink is the most controversial color in modern fashion. Despite a swing away from all that Instagram[-friendly] color to black, “there are still a lot of people who keep pink close to their hearts. There is an overlap with those people and Barbie people,” Steele said.
As for the idea of embracing Barbie at a time when advertising and fashion have turned to a more inclusive anti-stereotype, Steele said, “Has it? Has it really? I think that was a nanosecond and just in America. You never really saw it in Europe. It’s very discouraging. There was a period after [the murder of] George Floyd, when there was more emphasis on diversity. But I don’t see that as being something the fashion world has really significantly gotten behind even today — sadly.
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