'It’s amazing that even though the women-led products are more profitable, there’s still a massive inequality in terms of the time of women on screen compared to the time of men which is mind-boggling.' Via YahooFinance investinginwomen
Disney’s Marvel Studio’s “Captain Marvel” made its mark with its $153 million domestic debut and its $1.1 billion gross in theaters worldwide. But the female-led superhero box office smash, co-directed by Anna Boden, is the only high-grossing 2019 movie to include a woman lead writer, director or producer.
“What we’re trying to do is take advantage of the fact that it’s actually a smart investment because all the data points to the fact that women-led [women directed produced, or written] content is actually more profitable than male led,” BTAM Managing Partner Oliver Gilly told Yahoo Finance’s On the Move.
“It’s amazing that even though the women-led products are more profitable, there’s still a massive inequality in terms of the time of women on screen compared to the time of men which is mind-boggling,” Gilly noted.
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