Great films have definitely come out of Netflix, but with recent duds like Extraction and TheGrayMan, has the streamer ever made a truly great action movie?
Few streaming services have worked as hard as Netflix has in recent years to launch a true blockbuster. The Gray Man has been a tremendous success for the service, at least according to their own internal metrics, but it’s hardly the first time that they’ve attempted to launch a piece of original intellectual property by throwing massive amounts of money at it.
Netflix needs to take a prestige approach to its blockbusters Two of the more successful action movies to debut on Netflix, at least in terms of their stickiness, were The Old Guard and Triple Frontier. Those movies, for all their faults, were decent in part because they didn’t seem to be totally fueled by the needs of the algorithm.
Part of the reason The Gray Man failed to satisfy action snobs is its heavy reliance on CGI. In 2022, the best action often feels a lot more like what’s in Top Gun: Maverick. Having a movie star like Tom Cruise anchoring the project certainly doesn’t hurt anything either, but what makes Maverick work is that Cruise and the filmmakers spent their money on the right things.
For as much as an action snob may want Netflix to find a way to start making these action movies better, then, the truth of the matter is that the service has very little incentive to start doing anything differently. They have the eyeballs they need on these movies, even if all of them evaporate from your brain the second the credits start to roll.
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