Why game-time rituals, lucky socks and other superstitions matter to fans

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Why game-time rituals, lucky socks and other superstitions matter to fans
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Tyler Swar ’s Winnipeg Jets Blake Wheeler jersey might be out of step with the current NHL club’s lineup. Yet Swar , a 35-year-old Winnipegger and self-professed superfan, isn’t going to break with longstanding tradition.

One reason these beliefs persist despite us knowing better is that they serve a deeper purpose, says Dr. Stuart Vyse, a psychologist based in Connecticut and the author of. He says superstitions allow people to feel they have some sway over events that they have little to no influence over in actuality. That’s ideal for nervous sports fans, he says.

He points to research by noted behavioural psychologist B.F. Skinner with pigeons. In experiments, cooped pigeons were periodically fed through a dispenser. The birds often tried different actions to get the food released.”

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