ICYMI: Why former Google, Chanel, and PwC employees are building a crypto wallet
Former Chanel, Google and PwC employees are building Clos3t, a consumer-focused wallet for web3 fashion.Before building Clos3t, a startup creating a crypto wallet for fashion, Amandine Degotte spent over half a decade working at brands such as Chanel and Dior, focusing on client engagement and digital strategy. Something she learned in that time was how fragmented the consumer journey can be.
For example, if a client were to shop at Chanel, the company would ask what the occasion was, what kind of sleeves and length and colors they prefer, and other questions to create a profile. Then, it would hyper-personalize the client’s shopping experience with this data. But this same information wouldn’t then transfer to Louis Vuitton or Prada or any other store the client visits.
“When I got into web3 a few months ago, I really wanted to develop a super consumer-centric application that will really leverage the preferences of the client, not only based on one brand, but everything that he likes related to fashion,” said Degotte.
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