Why Facebook’s Metaverse Is Dead on Arrival

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Why Facebook’s Metaverse Is Dead on Arrival
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.profgalloway on what he thinks Meta is up to with its interconnected virtual universe, and where it could go very wrong

Photo: Facebook Reality Labs When Facebook announced last month that it was rebranding as Meta, CEO Mark Zuckerberg enthusiastically described the metaverse his company would soon build, promising it would be a world “as detailed and convincing as this one” where “you’re going to be able to do almost anything you can imagine.” Facebook released concept videos that offered a tour of what that might look like .

In actuality, Facebook is basically spending $10 billion on a prayer that, in the short run, it might change the conversation. It gives them an opportunity to talk about the metaverse instead of insurrection and teen depression. It gives Mark Zuckerberg a chance to talk about the metaverse instead of saying, “Hi, I’m the CEO of Facebook, I’m ruining the world.” But Facebook’s metaverse won’t work.

Lastly, if you’re going to try and position a new universe and have rulers and gods, you’re going to want it to be through a company that has some sort of democratic control. Unlike Facebook, Apple does not have two classes of stock, so there’s somewhat a democracy, and people don’t think Apple is run by a sociopath.Facebook is vulnerable because it doesn’t control the end distribution.

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