Why even the smallest businesses need to focus on workplace culture - Macleans.ca

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Why even the smallest businesses need to focus on workplace culture - Macleans.ca
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Small business owners often think culture is a problem only for giant corporations, but it can make or break companies of any size

At Mirego headquarters in Quebec City, employees aren’t tied to their desks. They can choose to work in the company’s lounge, settled around a fireplace or to bring in their families and sit with their children, who can choose from boxes of games and toys.

It’s all part of president and CEO Albert Dang-Vu’s mission to soften the distinction between work and home. “We want to create a space that people want to go to every morning,” he says. It has worked: In 2016, Dang-Vu reported an employee retention rate of close to 100% and says almost all new hires come through word of mouth or staff referrals.

“Leaders of small businesses often think they’re too busy running the company to think about culture,” says José Tolovi Neto, managing partner of the Great Place to Work Institute in Canada. “But we know that a positive culture actually drives business and lowers turnover rates, so it’s not optional.”

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