“It’s not (coach) Bill McCartney’s Buffaloes anymore. Just like it’s not Don James’ Huskies anymore. And in college football, that’s the bottom line.'
Pac-12 football preview: Our picks for the conference race, with projected records, analysis and a title game projection“You’ve got to know the lay of the land. You don’t want to be caught blind … be proactive in a way that if the opportunity comes, you’re not flying blind and you can make an informed decision, which I’m assuming all these are doing in both the Pac-12 and the Big 12. Everybody’s got their heads on a swivel.
During a recent University of California Board of Regents hearing, state officials estimated the loss of the Trojans would cut the TV value of the conference by at least 30% and the loss of the Bruins another 10%. That dropped the Pac-12’s projections from the $500-million neighborhood to the $325 million-$350 million range per year.
So how can we gauge the “value” of the Buffs and Rams football brands in 2022? It depends on the methodology. What the two programs haven’t delivered consistently over the past 15 years are wins. Not counting the pandemic season of 2020, the Buffs since 2003 have finished a season ranked among the final Associated Press Top 25 just once .
among a pool of 66 Power 5 programs plus Notre Dame and BYU in terms of “brand” score — just behind Northwestern and just ahead of former Big 12 stablemate Kansas State. Among current Pac-12 programs, the Buffs finished 10th in the poll, ahead of only California and Washington State .“ some reasonably good history, back not too long ago,” Bob Thompson, former president of FOX Sports and FOX Sports International, told The Denver Post. “And then it went downhill for a while.
CU’s average television number per regular-season game for those nine seasons: 1.292 million viewers. The Trojans averaged 2.54 million while UCLA saw a reach of 1.82 million.into a report that ranked CU football ninth out of 12 Pac-12 schools in overall television audience over the last past seasons.
CSU had only 17 games from ’12-19 and ’21 that turned up numbers that could be tracked by SportsMediaWatch, with the majority relegated to CBS Sports Network, streaming services such as ESPN3, or regional channels such as AT&T Rocky Mountain.
So what can Buffs and Rams fans expect from the conference realignment picture in, say, 2030? Get ready for another dose of the unexpected.
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