Why Costume Design For Teen TV Shows 'Work Twice as Hard' For Emmy Recognition

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Why Costume Design For Teen TV Shows 'Work Twice as Hard' For Emmy Recognition
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It may have more to do with who's watching the shows, as opposed to what the characters are wearing.

"Sex and the City," "Big Little Lies," "Russian Doll" and "The Assassination of Gianni Versace: American Crime Story." "Gossip Girl," "PEN15," "grown-ish" and "Chilling Adventures of Sabrina." What these shows all have in common? Talented casts, creative scripts and notable costume design. What they don't? The former list all won Emmy Awards for their often fashion-focused costumes.

"The influence of this show is wide and it should've been recognized in the same way 'Sex and the City' was for costumes," explains television critic Emma Fraser, over email. "And it isn't as if [the Academy] haven't nominated fashion-leaning costumes over the last few years. See 'Big Little Lies,' 'The Mindy Project,' Schitt's Creek, 'black-ish.

Traditional DVD screeners permanently went all-digital this season, too. Perez is also skeptical that established voters will embrace the technology to try a new show. "Punch in that 18-digit code? They're not going to," he says. Cole selected the mid-season "grown-ish" finale, centered on Zoey making a life-changing decision during her pop culture-themed 21st birthday party. The veteran costume designer hopes the voters recognize the creativity and hard-work behind all the custom-built costumes, as well as the nostalgia — which hits the '90s-obsessed millennial and Gen Z viewers and voters who have fully-formed memories of the decade.

Of course, there's also bold fashion as another character. For a television show's adult counterparts, it garners accolades — but for high school and college-age characters, it often works in the opposite direction. Which feels contradictory, as teenage stories, full of self-discovery and high-expectation events, lend themselves to expression through fashion.

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