It feels more confusing and more expensive than ever to simply watch what you want, when you want
”Virtually all HBO programming falls under Bell Media’s overall licensing agreement with HBO. However, there are rare exceptions when HBO may not have international rights to a program that they have acquired for the U.S., which means our programming team is required to license these titles separately for Canada. These decisions are made on a case-by-case basis,” says Tracey Pearce, president of distribution and pay for Bell Media.
”I think it is easier with more choice than ever before. That said, with the proliferation of services, consumers are being forced to make choices since subscribing to everything may be cost-prohibitive in the same way that all-inclusive cable packages are very expensive,” says Michael Geist, a law professor at the University of Ottawa, where he holds the Canada Research Chair in Internet and E-commerce Law.
“The competitive landscape that we’re in for acquisitions, with the number of American streamers, we sometimes have to take a step back and remind ourselves that [CBC Gem] is a relatively small player compared to the Netflixes and Disney+s and Amazons of the world,” says Gave Lindo, executive director of OTT Programming at CBC.
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