Fans eager to watch the return of Cristiano Ronaldo probably won’t settle for a pint and a pasty at their local club instead of tuning in. They’re more likely to stay at home and find a dodgy livestream
to Manchester United this Saturday, in a match against Newcastle. Tens of thousands of fans will chant “Viva Ronaldo” from the stands of Old Trafford, but the match will not be televised live in Britain. Instead, fans not lucky enough to be in the stadium will have to turn up the radio or find an illicit online stream from a foreign broadcaster. The rest of the world can watch the game live.
The measure is supposed to encourage football fans to get off their sofas and support their local teams. The idea is not exclusive to UEFA. In America, Major League Baseball has partial blackouts, primarily to give certain small local channels priority over national broadcasters, but also to encourage fans to attend games.
It is debatable how much the blackout rule helps smaller clubs, but it is certainly bad news for the Premier League. Broadcasting fees make up the lion’s share of Premier League clubs’ revenues, but the. A lack of competition between broadcasters in recent years has resulted in TV rights going cheaper. Fans eager to watch the return of Cristiano Ronaldo probably will not settle for a pint and a pasty at their local club instead.
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