When the real thing looks bootleg, who's copying whom?
Author:Maria BobilaPublish date:Nov 23, 2016Updated onNov 23, 2016When Alessandro Michele sent T-shirts and hoodies adorned with vintage-inspired Gucci logos down the runway during his cruise 2017 show at Westminster Abbey, I was immediately reminded of Cory Kennedy circa the early aughts. The Los Angeles native and OG internet "It" girl was photographed during her Cobra Snake days in a red sweatshirt with a design much like the one in the photo above.
Michele has already embraced bootleg culture with the help of graffiti artist Trouble Andrew, whose GucciGhost tags and designs were emblazoned on pieces from the luxury label's fall 2016 collection. A tongue-in-cheek example: a leather tote with the word "REAL" above the molded Gucci name; the other side features the brand's signature webbing as if it was spray painted on. But the Gucci logo tees and hoodies are different.
Dapper Dan remembers the first wave of bootleg Gucci logo T-shirts clearly, back in the mid-'80s, when they were produced and sold by Korean and Chinese sellers all over downtown New York City. He said the swift design process involved plastisol transfers, which are printed sheets of paper that place graphics onto clothes with heat. The ink wouldn't penetrate the fabric, making orders easy and quick.
When I found myself trying to cop my own bootleg Gucci in October, I noticed that inventory was slim and there was stiff competition for what was actually available. As I was comparing two sweatshirts on Etsy , one of them ended up getting sold just before my game-time decision. Vintage sellers are starting take notice and cash in on the hype these days, too. On eBay, two bootleg Gucci items are available at $125 and $149.99 with one or two user views every hour.
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