Bollywood movies have big budgets, big stars, larger than life storylines... so why hasn't the west noticed yet?
When Hwang Dong-hyuk's survival drama Squid Game became the most-watched series on Netflix in the final quarter of 2021, it was a significant moment for South Korea. It was proof that audiences in the west had the capacity for and, more importantly, the desire to consume media from overseas.
RELATED: Priyanka Chopra Jonas to Make Bollywood Return With 'Jee Le Zaraa' First, what comes to mind when we think of Bollywood cinema? Even the uninitiated will likely be familiar with its penchant for song and dance. Most definitely, musical numbers are so ingrained into the industry’s identity that any Indian film without them is often considered an anomaly.
Away from the Bard, think about films such as Gone with the Wind or Titanic. Do they not force us to abandon common sense in similar fashion? Therefore, if Bollywood’s inaccessibility isn’t rooted in its storytelling, then what else? A common complaint is that the run times of these films is excessive, with the standard picture clocking in at 180 minutes. But again, how is this any different to the contemporary Hollywood film.
Interestingly, the obsession with Korean pop-culture has only become truly dominant in the last few years, while it took decades for anime to gain recognition outside of Japan. Is it possible that it’s just going to take some patience on our part before mainstream Indian cinema begins to get the love and respect it rightfully deserves? Only time will tell.
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