.BetterNoise plans to dominate the alternative realm with a string of new signings — and break into the country market, too
and Mötley Crüe. After launching Eleven Seven, he founded Five Seven Music in 2009 and Better Noise Records in 2015. Soon after, he enlisted Kline, a 20-year radio promotions vet , to boost Better Noise’s A&R and artist development. Their partnership has helped the company’s rapid expansion: Better Noise Music’s staff has tripled in size since 2015, adding half a dozen international heads to the nearly 50 full-timers in New York and Los Angeles.
Following new distribution deals in 2019 with AMPED, Membran and Netherlands-based digital distributor FUGA, BNM plans to release 15 to 20 projects in 2020, including albums from core hard-rock actsand Papa Roach, as well as a follow-up to the breakout success of Mongolian rock band The Hu. New alternative signees AWOLNation and Atlas Genius have already released songs this year about the fires in California and Australia, respectively. “That builds something bigger,” says Kovac.
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