Explainer: Why are social media users shifting to Mastodon? | Jackson Graham
With the recent upheaval at Twitter since entrepreneur Elon Musk took over, some users have been leaving the platform, and one name keeps coming up as their new social media stomping ground – Mastodon.
European software developer Eugen Rochko created Mastodon in 2016 as an alternative to Twitter. As well as being the founder, Rochko is the chief executive and operates the software not-for-profit. The platform says it’s “social networking that’s not for sale”.. Rather than a central corporation offering and managing the platform, Mastodon is made up of thousands of independently run servers, also known as “instances”, which each have their own rules and moderation policies.
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