Why Apple TV+ is succeeding with quality as other streaming giants fail

Apple’s streaming TV service has banked on books as source material and it has paid off

The Apple streaming service is now the best curated streaming outlet, and that’s largely because it sticks to adapting books and using literary writers for source material. It will be news for some, but there’s more to Apple TV+ than. What’s happening is an interesting case study of critical success, while Netflix and other services are desperately searching for an identity and floundering.

Apple TV+ was launched in November, 2019 to considerable skepticism. It promised a selection of original-production film and television series called Apple Originals, but it had no library of existing material – unlike Netflix, which had the rights to countless shows and was storming ahead with original series and movies, and unlike the soon-to-be-launched Disney+, which had the vast Disney library.

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