Here's why Apple made the unusual move to sell its streaming service for next to nothing.
Between its $1,000 iPhones and pricey accessories like the $159 AirPods, the company has built a reputation for convincing customers to pay a premium for anything with the Apple brand.
So, how does Apple TV+ fit into Apple's overall strategy to boost its revenue for digital services revenue? And why is it priced belowApple TV+ will launch with small library of original shows and won't have licensed shows from third parties. As great as Apple's shows may seem, it's simply not as good of a value you'd get from rival services. And it's likely no coincidence Apple priced Apple TV+ $2 below Disney+ and will launch just weeks ahead of it.
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