On St. Patrick’s Day, it might seem appropriate to knock back a shot of Jameson Irish Whiskey. However, when it comes to the luck of the Irish, US whiskey-makers might have the upper hand.
American-made whiskey is one of the fastest-growing spirits in the United States, with sales soaring nearly 11% last year to $5.1 billion, according to a recent report from the Distilled Spirits Council of the United States . In particular, sales of premium whiskeys from both small and large US distilleries are spurring growth, as customers increasingly treat themselves to a high-quality drink.
Another factor in the growth of the American whiskey market is small distilleries that are becoming attractions themselves, where people can sample the whiskey and see how it is made. “These unique experiences have helped to introduce more consumers to American whiskey and build excitement for both legacy and newer brands in the category,” Hawkins said. Westland Distillery, near Seattle, is one of those experiencing a boost.
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