Why American ads are blocked – again – from the Super Bowl broadcast in Canada Globe_Sports
This translation has been automatically generated and has not been verified for accuracy.It’s an annual tradition, stretching back decades, that unites Canadians coast-to-coast: complaining about not being able to see the flashy ads that air on the American broadcast of the Super Bowl.
Things got messy. Bell Media, which owns the CTV network on which the Super Bowl usually airs in Canada, sued the federal government, arguing the CRTC didn’t have the legal authority to make such a rule. The NFL then joined the suit and lobbied a bunch of American politicians to push their cause, while someone with friends in high places managed to get a special rule inserted into the new North American free-trade agreement overturning the CRTC.
“If [consumers] want to watch the signal that’s available in their area and see the U.S. ads, that’s their choice,” said Jean-Pierre Blais, the then-chair of the CRTC. “If they want to see the Canadian version with the Tim Hortons ad … they can look at that.”In handing down its directive, the CRTC pointed to a public consultation it had held in 2013, in which thousands of Canadians had voiced their opinion on a wide range of issues having to do with television, including simsub.
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