Toyota was the first advertiser to drive into a partnership with the ABC comedy “Modern Family.” Tonight, it will be the last. As viewers watch a tribute to the program in the 8 p.m. hour Wednesday…
As viewers watch a tribute to the program in the 8 p.m. hour Wednesday on ABC, they will see an animated commercial showing a Toyota Highlander driving through a series of landscapes that clearly evoke the homes and some of the situations that were featured in the longtime program – all in advance of a series finale at 9 p.m. tonight.“The end of “Modern Family” marks an emotional and important moment,” says Lorenzo Harris, who oversees integrated media operations at Toyota North America.
The finale has even more importance to ABC’s parent Walt Disney, which is also grappling with the closures of its giant theme parks and a lack of live sports games to fill its ESPN sports-media portfolio. ABC has sought between $400,000 and $750,000 for a 30-second ad in the last show, according to a person familiar with the matter, though Standard Media Index, a tracker of ad spending, estimates the bulk of spots went for between $400,000 and $520,000.
Series finales often capture a premium from sponsors, but the cost of pitching in the “Modern Family” coda isn’t close to TV’s records. Running a 30-second ad in the last broadcast of NBC’s “Seinfeld” ran between $1.4 million and $1.8 million, while a 30-second spot in the last airing of “Friends” fetched between $1.5 million and $2.3 million. CBS sought between $1.2 million and $1.5 million
knowing full well that producers Steven Levitan and Christopher Lloyd would only do business with a handful of sponsors in any given season.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
NBCUniversal Is Reducing Commercials As Advertisers Scale Back And Shift Messaging: Hello Family Movie Night With Limited AdsA marketers across sectors have asked to pause their advertising plans or shift messaging, NBCUniversal said that starting today it will have less commercial time and more uninterrupted content, a…
Read more »
NBC, ABC, CBS Team for Star-Studded Global SpecialThe special, curated by LadyGaga, will celebrate community health care workers and support the WHO's global fight to end COVID-19
Read more »
ABC News – Breaking News, Latest News, Headlines & VideosYour trusted source for breaking news, analysis, exclusive interviews, headlines, and videos at ABCNews.com
Read more »
Curtis ’50 Cent’ Jackson Series ‘Black Mafia Family’ Greenlit at StarzCurtis “50 Cent” Jackson is making yet another series at Starz. The producer, who signed a massive multi-series overall deal with Starz back in 2018, is one of the creative minds behind…
Read more »