3 reasons why Activision Blizzard punished an esports star for backing Hong Kong protesters
from competitions after he voiced support for anti-government protests in Hong Kong.
Professional gamer Chung "Blitzchung" Ng Wai shouted "Liberate Hong Kong, revolution of our age" in Chinese during a post-match interview after winning a "Hearthstone" tournament in Taiwan last week. Activision Blizzard saidby referencing events outside of the game, and emphasized it wasn't taking a side in the face off between Hong Kong demonstrators and China.
It continued: "If this had been the opposing viewpoint delivered in the same divisive and deliberate way, we would have felt and acted the same." It could lose access to a key growth market The company generated just under $400 million in sales in Asia-Pacific in the first half of this year, or about 12% of its total revenue for the period, its. It also expanded its decade-long joint venture with Chinese partner NetEase, which operates and secures government approvals for games such as World of Warcraft. Operations chief Collister Johnson pointed to the "substantial value and opportunity for Blizzard's content in China" on the group's earnings call in February.
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