Why a Video Game Studio Is Banking on a TikTok Star to Introduce a Franchise

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Why a Video Game Studio Is Banking on a TikTok Star to Introduce a Franchise
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Creator Michael Le will star in a five-episode series inspired by 'Ashfall,' an upcoming comic and video game from the studio Liithos, led by former PlayStation executives.

The timeline for a successful video game franchise usually goes like this: The game comes out and soon becomes popular among players. Avid fans start creating content inspired by the game and their favorite characters, helping bring that IP into pop culture. There might be a movie or TV adaptation. And as more people are introduced to the game’s world, more fans are created, leading to more demand for derivative content. Et cetera, et cetera.

But the leaders at Liithos, a multimedia gaming studio led by former PlayStation executives, are about to do things a little differently with their first studio IP,, which is set in a post-apocalyptic Pacific Northwest ravaged by climate change, civilian fighting and mutations caused by a dark energy. The series follows Ash Naranjo, a character who was born without arms and is given cyborg-like implants to help him save his family and homeland.

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