The president of Viacom said that Beyoncé cried after Kanye West interrupted Taylor Swift's acceptance speech during the 2009 MTV VMAs.
Toffler added that when he saw Beyoncé was so upset, he came up with a plan to try and tie everything up with a nice bow by the end of the show.“She was like, ‘I didn’t know this was going to happen, I feel so bad for her.’ And that’s when it started to click in my head, and maybe hers, about potentially having the whole arc play out in that one night.
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