Dylan Mulvaney became famous on TikTok, where she pivoted from musical theater to advocacy when she came out as trans. Here's a look at how her brand partnerships have triggered a new wave of anti-trans attacks.
Dylan Mulvaney is a uniquely 21st-century star. She became famous on TikTok, where she pivoted from musical theater to advocacy when she came out as trans. She's scored major brand sponsorships and made the jump to fame off-platform, even interviewing President Joe Biden.
After cultivating a sizable following during the pandemic, Mulvaney came out as a trans woman in March 2022. She was"scared and a little bit ashamed to even consider back on the binary," she told fans — she had come out as nonbinary earlier during the pandemic — but ultimately realized she wanted to"honor that inner child" who knew for years she was a girl.
She celebrated day 365 in March with a live performance at Rockefeller Center's Rainbow Room, with proceeds donated to the Trevor Project, an LGBTQ suicide prevention organization. Bud Light's sponsorship of Mulvaney caused some anti-trans critics to call for a boycott of the brand. Kid Rock filmed himself shooting cases of the beer, ending his video with"f**k Bud Light and f**k Anheuser-Busch." GOP Rep. Dan Crenshaw of Texas called the ad"stupid" in an Instagram video in which he said he would"throw out every single Bud Light in the fridge" only to open his garage mini fridge and find no Bud Light cans.
Mulvaney also recently appeared in a TikTok ad for Olay that caused some anti-trans users to call for a brand boycott.
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