Millennials like drinks that are healthier, affordable, Instagrammable, and convenient — and it shows how much they value wellness and experiences.
Spiked seltzer is the drink of summer 2019. It follows in the same path as drinks of summers past, such as Aperol Spritz and rosé. While people of all ages are enjoying these beverages, millennials are largely behind their popularity. Visit Business Insider's homepage for more stories. Millennials are thirsty, and it's not for beer or traditional hard liquor.
Spiked seltzer is the drink of summer 2019. It follows in the same path as drinks of summers past, such as Aperol Spritz and rosé. While people of all ages are enjoying these beverages, millennials are largely behind their popularity. Visit Business Insider's homepage for more stories. Millennials are thirsty, and it's not for beer or traditional hard liquor.
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