While Shopify and Mailchimp fight, their small business customers suffer GlobeSmallBiz
, and it’s these terms that Mailchimp takes issue with. In its statement, Mailchimp explains,"we refused to agree to terms that jeopardize our users’ privacy and require us to hand over customer data acquired outside of Shopify.”quipping back,"It’s critical for our merchants to have accurate, complete insight into their businesses and customers, and this isn’t possible when Mailchimp locks in their data.” Ouch.
What’s the real reason Mailchimp and Shopify are breaking up? Is it an issue of data privacy? Ownership and access to data? Or is it an issue of competition? Mailchimp has expanded its digital marketing offerings in recent years to include simple e-commerce webpages, placing it in direct competition with Shopify. A few weeks before Mailchimp announced its break with Shopify,Whatever the reason for the spat, as of May 12, it won’t really matter.
Mailchimp suggests people either use a third-party app to sync data to Shopify, or do so manually. The best solution it’s offering is a tool called
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