A thorough investigation
Photo: Courtesy of Getty This spring, I went on a deep dive into “clean” mascara, underestimating just how revelatory of a ride it would be. I found that in many “conventional” mascaras, there are human carcinogens such as carbon black: a dark powder used as bold pigment that is made from coal tar and 1,4-dioxane, a toxin used in the manufacturing process of PEGs. It makes your lashes look thick and glossy and therefore runs rampant in many formulas.
Best overall clean mascara Juice Beauty Phyto-Pigments Ultra-Natural Mascara $24 The Formula: Though not yet in EWG’s Skin Deep Database — which is catching up with the fast-growing clean-mascara movement by ranking and assessing brands’ ingredient lists according to concerns such as cancer, the environment, developmental and reproductive toxicity, allergies, and immune-toxicity — Juice Beauty’s Phyto-Pigments Ultra-Natural Mascara is lauded on many green-beauty sites for its formula that is...
$24 at Dermstore Buy Best for glossy lashes RMS Beauty Defining Mascara $28 The Formula: RMS Beauty Defining Mascara contains a slew of organic ingredients like beeswax, sunflower oil, and shea butter — a naturally moisturizing combination that makes for a smooth, glossy finish. $28 at Amazon Buy $28 at Amazon Buy Best for volumizing Well People Expressionist Volumizing Mascara $22 The Formula: Gluten-free and plant-based, this volumizing formula is an update to the brand’s first offering, which is free of petroleum, paraben, and coal tar. It does contain potassium sorbate, which is made from a naturally occurring antimicrobial compound that acts as a preservative, but, says Haig, “it’s not as bad [of an allergen] as perfume or alcohol.
$22 at Target Buy Best for long-lasting wear Ilia Limitless Lash Mascara $28 Formula: With a star rating of two on the EWG scale, flagged only for its use of three naturally occurring preservatives, a must with any water-based product, Ilia’s Limitless Lash Mascara in After Midnight contains a slew of organic ingredients, from shea butter to carnauba wax, that help to separate, condition and thicken lashes.
$28 at Credo Beauty Buy Best waterproof-like formula Crop Natural Mascara $26 The Formula: The under-the-radar Australian skincare brand recently launched stateside with a cosmetics line that also relies on raw, organic ingredients that are COSMOS-certified, which means they meet a strict set of European standards that focus on cruelty-free production and agricultural processes. The brand’s Natural Mascara is a 21 percent organic, 98.
$26 at Credo Beauty Buy Best for lengthening Honest Beauty Extreme Length Mascara and Primer $15 The Formula: This two-in-one primer and mascara holds a ranking of three on the EWG scale, again for its inclusion of anti-mercurial preservatives that come with use restrictions in cosmetics, especially around the eye. Still, it touts a formula free of paraben and mineral oil.
$15 at Amazon Buy $15 at Amazon Buy Best for no-makeup makeup lashes Lily Lolo Black Vegan Mascara $20 The Formula: This vegan-friendly, gluten-free mascara is also free from silicon, alcohol, and “fragrance,” an umbrella term that allows manufacturers to group together thousands — thousands! — of ingredients, many of them toxic, without any need to disclose them.
$20 at Credo Beauty Buy Best for dark, impactful lashes Au Natural Bold Statement Vegan Mascara $27 The Formula: This paraben-free, PETA-approved vegan brand waited a whopping seven years to bring their mascara to market due to the development of the first organic preservative. The best part? The Wisconsin-based brand’s commitment to transparency.
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