Operators may use this quieter period to reevaluate their current approach, giving bettors something new or better, or perhaps an innovation that just helps players drop a few extra bucks.
The pace of legalization is slowing, giving operators time to reflect and plan their next moves — and maybe even develop the next big thing for the industry.will be left standing a year from now? And what’s the next big thing? Those were among the questions looming above the crowd at the Venetian Expo during G2E.
“While they might have a stagnation from a state standpoint, I think you’ll just see more products enter into the marketplace,” Bimson said. Asher said he was interested to see if microbetting ultimately succeeds and how much interest there will be from players. He recalled the old days of people wagering $10,000 on whether a run would get scored in the next inning of a baseball game but noted that was for a full inning, not just a single pitch or plate appearance.
“I think there’s an element of people want to risk a little to win a lot,” Asher said. “The jackpot mentality that’s been ingrained in the culture of this country for a long time … I think that sort of thing continues and will continue to be appealing to the player.” “They’re not tied to betting,” he said. “It’s part of one of the three things they do. So those two alone, I think are going to be really interesting to watch in this space.”
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